The brothers of the Nu Upsilon Chapter at USC, in partnership with The Annenberg School of Journalism support A conversation and lunch with Bro. Dr. Marcus Collins, author of For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be. The discussion will explore how culture influences human behavior and how to harness it to inspire people to take action.

Bro. Dr. Collins is the architect of some of the most famous ad campaigns of the last decade. From spearheading digital strategy for Beyoncé to working with Fortune 500 companies like Apple, McDonald’s, and State Farm, to most recently leading strategy at the iconic advertising agency Wieden + Kennedy, Collins has impacted culture and influenced a generation of consumers.

Currently a marketing professor at the Ross School of Business at the University of Michigan, Collins will share lessons in brand strategy and consumer behavior from his over 20 year career in advertising.

Lunch will be provided.